Like any good funnel, it’s broader at the top than the spout for a reason — you need to capture a higher number of people early on in their real estate journey, in order to guarantee yourself a specific number of clients weeks or months down the road. And it’s no secret that more and more buyers (and sellers!) are starting their real estate journey online.
So even if you’re securing stellar success through paid leads, it can be dangerous to ignore online leads entirely. But if you’re like most agents, you’re probably far too busy to respond to every single person who pings you online. It seems like a conundrum without a solution…until chatbots enter the mix.
“Agents can’t really afford to go out and hire their own ODSA (online digital sales agent), but they still have a really dire need to follow up with leads,” explained Timothy Ojeh, CEO at Hifinox, a conversational AI (a.k.a. chatbot) company, “and most of the time busy agents are running around with their heads cut off and they really don’t have time to sit at their computer and follow up with leads.”
That’s where real estate chatbots come in. But before you go all in, there are some important things to know.